Covid-19: 'Act like you've got' the virus, government urges 🔴 @BBC News live - BBC
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People in England are being told to "act like you've got" Covid as part of a government advertising campaign aimed at tackling the rise in infections.
Boris Johnson said the public should "stay at home" and not get complacent.
On Friday 1,325 deaths within 28 days of a positive Covid test were recorded in the UK - the highest daily figure yet - along with 68,053 new cases.
Government sources say there is likely to be more focus from police on enforcing rather than explaining rules.
"With over 1,000 people dying yesterday it's more important than ever everyone sticks to rules," a source told the BBC.
As cases and deaths soar, the government is releasing its advertising campaign, which will be shared across television, radio, newspapers and on social media.
England's chief medical officer, Prof Chris Whitty, says in the advert: "Vaccines give clear hope for the future, but for now we must all stay home, protect the NHS and save lives."
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